In Kiev, when you go outside, you don’t see a higher number of beautiful women compared to, say, London or Moscow. You see more women wearing fake Chanel bags, you see more women wearing very glitzy t-shirts, and very tight and short skirts that could be mistaken for wide belts, and more women who dye their hair in some bizarre DIY ways than in London (not necessarily than in Moscow).
Yet, there is a myth that Ukrainian women are more beautiful and accessible than women from other countries.
They are more obsessed with external beauty and being slim, that’s true. Their average slimness defies Western dietary recommendations, according to which Ukrainian cuisine is only good for people who want to become instantly and terminally overweight, and the last meal of a condemned prisoner.
But I understand how this myth is maintained against all the evidence to the contrary.
This is a low-price/discounter pharmacy window, and it promises SOLUTIONS TO PROBLEMS LARGE AND SMALL.
And no, the lady on the poster does not work inside. I bought toothpaste there (they don’t have scissors or nail-cutters though. Blast )
You see a lot of such “advertising” around the town, creating a false impression that everything here is run by blond models in high heels. The truth is, today there are more girls wearing flat sandals, natural colour hair, and intelligent look on their faces in the streets of Kiev than a year ago.
Advertising in Kiev is made by guys who overdosed on Mad Men, but art also plays a role in the perpetuation of Ukrainian beauty myth.
This is the most expensive photograph (so far) ever sold in an auction that was made by two Ukrainian artists, Vitaly and Elena Vassiliev. Husband and wife I assume.
US$ 63,400, without the buyer’s premium.
Myth or no myth, even Ukrainian political process is coloured by sex. Take FEMEN. They protested against treating Ukrainian women as more accessible by going topless.
Perhaps, no one told them the simple truth about making a statement: when men see naked titties they stop thinking rationally and only think of, you know, what they are exposed to, so the envelope is not only returned to sender, it goes back with a very different letter inside.